About
OUR STORY
The world is waking up to Africa.
At SOAF, we recognise and celebrate African influences of culture and connection in the global entertainment media market, which has been steadily growing in popularity in recent years.
We want to push the boundaries for young and fresh talent and bring Africa to the world.
Backed by a team of brand strategists, content creators and marketers, we can connect brands to a diverse underlying audience that has only been growing the past few years, as seen by subtle adoptions even in mainstream European entertainment (music) media.
We serve as a bridge between brands and rising African talent. Offering brands marketing solutions and opportunity to showcase a rising generation of talent to the rest of the world.
With over 25 years of experience in the sports and entertainment industry, media and marketing director roles at brands like London at Large, as well as global event managers from Ibiza to Australia, our team is perfectly suited to bring all forms of media and entertainment together for the most celebrated and curated brand experience.